Move forward You’ve already mastered the basics of product thinking. The first steps, the foundation of the product hypothesis you’re going to test are well understood and validated as much as possible. …

Product thinking is all about not knowing. Assuming that you don’t know anything leads you to greater curiosity and that leads to greater understanding of the combination of goals, capabilities, and users. But product thinking is also about creating hypotheses about the solutions that can be in the middle of…

Here’s a question for you, what would you rather be? A big freight ship or a speed boat? While you may have your preferences, the best answer to this question would be replying with another question- Where am I going? What is the sea like on my way there? Being…

Last week you got to know the very basics of Product Thinking. As you probably remember, before coming up with a product hypothesis to test, you need to take three preliminary steps: Define your business goals, identify your business capabilities and understand your users’ needs. …

Think of any good products you know, it is a solution to your needs, that advanced the goals of the business, using the craftsmanship of creators. While the craftsmanship is harder to transfer between industries, business and users are almost universal. Product thinking is the process of defining the product…